A group of people discusses cryptocurrency in front of a large digital screen displaying Bitcoin and other crypto symbols in a modern, tech-focused setting.

Digital assets have rapidly evolved from a niche investment to a mainstream asset class, captivating the attention of investors worldwide. Recent surveys and market trends consistently indicate a growing appetite for cryptocurrencies, tokens, and other digital assets. As the industry matures and regulatory frameworks solidify, more traditional investors are venturing into this dynamic space, seeking to capitalize on the potential for substantial returns and portfolio diversification.

According to a recent survey from EY-Parthenon, 94% of institutional investors and 83% of retail investors see the long term potential in cryptocurrencies, with 69% of retail investors planning to increase their allocations within the next two to three years.

“Those that move quickly will reap the benefits,” writes Prashant Kher, Senior Director at EY-Parthenon, for CoinDesk, noting how overall investor sentiment is reflecting a shift toward open acceptance of digital assets.

In the past year, the launch of Bitcoin spot ETFs in particular caused waves throughout the financial world. With 62% of institutional investors and 57% of retail investors preferring to use registered vehicles for their digital assets, it’s clear that a seismic shift has already taken place in terms of accessibility.

While retail investors were early adopters, driven by the potential for rapid gains and disruptive technology, institutional investors are now increasingly allocating significant portions of their portfolios to digital assets. These sophisticated investors are drawn to the asset class’s potential for diversification, hedge against inflation, and exposure to innovative business models. As the market matures and regulatory clarity improves, we can expect to see even greater institutional adoption, which could have a profound impact on the overall market dynamics.

 


Cory McDaniels

Cory McDaniels is a digital assets specialist at BitIRA, where he helps individuals better understand cryptocurrencies and their role in long-term financial planning. With years of experience in the crypto space, Cory is known for breaking down complex concepts into clear, practical insights that everyday people can actually use. His focus is on education and accessibility, making emerging technologies easier to navigate for anyone curious about digital assets.